This Thursday May 19, the galactic saga of George Lucas comes to an end. Leaves behind what is probably the most profitable film franchise and relevant, while the most loved and hated. Since
in 1977 will premiere A New Hope (Episode IV of the original trilogy) the saga has not done more to gain followers and create school many international directors acknowledge the influence that these films have had on them, Peter Jackson, James Cameron, Roland Emmerich, ...
Besides being the only film franchise in hoarding 8 covers of TIME magazine
Out of all
logic
But despite the importance it has had films Lucas for the film industry it is true that happened to star in a series of events that could be described as almost surreal.
To name some would highlight what happened in 2001 UK, where after taking the Census was seen as a large number of citizens Religion filled the box putting "Jedi Knight" that led the government to consider recognizing it as a religion.
Something similar happened in Australia where 70,000 citizens also defined their religion as Jedi.
Equally unlikely is to believe that Darth Vader mask is among the gargoyles on the facade of the Washington National Cathedral
Or the fact that stolen copies Episode 1 directly from a theater projector Menomonie (Wisconsin)
Around this same episode happened another striking fact is that some cinemas in the U.S. a spectator asked an entry for The Phantom Menace and gave input for another movie but this will let in the room where the film projected, the scam was that [... the price of admission, the film has to give a percentage to the distribution, this percentage is not the same for TPM (The Phantom Menace) as for "Rugrats" (Rugrats in the percentage is lower). Thus, these guys "take him warm, then TPM than had actually raised more than it officially goes on the list ...]
And so much more.
A very profitable business
But if there is something to highlight this saga is profitability. Reaching fees that any producer would want for their films.
For example in 1999 before it was released The Phantom Menace, George Lucas had already recovered the full costs of production with the sale of rights to third party companies ( Pepsi, Lays , Kellogg's , Hasbro ...) so that they could use the franchise to promote their products or to market products of the same.
The box office the series so far, at the expense of seeing it collects Revenge of the Sith, hovers around the 3500 mill. dollars and the benefits that the Star Wars merchandising has generated more than 9000 miles. dollars. Some of these products are up to astronomical prices to the point that a replica of the Dath Vader armor costs about € 3358, the hull of a Strormtrooper (assault troops) around 350 €, or a replica of a sword laser can reach 400 €
The End of Star Wars ?
You would think that with the release of the latest episode in the series terminated be given, however George Lucas announced plans to retrain saga in 3-D , and develop two television series, a real image and a second 3D animation.
It is at this moment where it has unleashed a major debate on the Internet where fans and detractors argue around this. And is that on one side are those who believe that Lucas does not do more to exploit the goose that lays the golden eggs and continue to operate as much as possible and that if ever Star Wars was a film icon and all that has been demystified.
On the other side are those who demand more and more stories around this fascinating world and consider that Lucas does nothing but please their fans by presenting more stories that entertain.
The truth is that seen from our point of view both have their share of the reason it is true that George Lucas expands its coffers with every new production that brings, but it is also true that their products are world-defendants and that no one is forced or see their products or buy products from them.
F º Javier Enríquez Espinosa
0 comments:
Post a Comment